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One day, on a crowded California beach, a man was drowning in the surf, in the plain sight of many people.

Though many saw him, no one comprehended his plight, for they were preoccupied with their cares and pleasures.

A few did notice, but thought, "If he is in trouble, the lifeguards will surely save him," and paid no more attention. This is fiction based on fact: web page (current); web page (snapshot).