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Appearances can be deceiving! In conventional writing, sentences are grouped into paragraphs, with details presented as footnotes. In a knowledge tree, sentences ("branches") grow upward from a single root branch, and there is no limit to the number of levels. Sentences in conventional writing are intended to be read sequentially from beginning to end. Knowledge trees are not intended to be read sequentially; the reader normally does lots of clicking to climb around to explore. (Many branches (sentences) are clickable; clicking on a sentence climbs up into more detail.) By arranging sentences into a tree, rather than a linear sequence, an IdeaFarm (tm) Knowlege Tree can be used to present information and argument in a more orderly way while making it easier for readers to quickly comprehend content at whatever level of detail is of interest.